For the inauguration of FC Cincinnati's new West End Stadium, a custom light show was designed for the integrated LED façade on the east side of the stadium. The building lights up in the team colours of blue, orange and white on game days as fans enter the stadium.

Roles: Artistic Direction, Motion Design
Tools: After Effects, Cinema4D, Disguise
In collaboration with SACO Media Collective

The unique sculptural form of West End Stadium's LED façade required a custom video mapping solution in order to take full advantage of the creative potential of the curvilinear shapes while maximizing the viewing angles.

A graphic style of animation was implemented to respect the establish brand of FC Cincinnati, and also to create striking visuals that leveraged the specific resolution of the façade. An pixel-accurate, unwrapped map of the façade was created within After Effects in order to avoid distortion of the content from out-of-the box mapping solutions within Disguise.

Photo courtesy of SACO Technologies Inc. Video below is courtesy of Cincinnati Soccer Talk.